Mastering Product Management: A Step-by-Step Guide

Kevin Brennan #ad - Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. Source new ideas that succeedset a compelling product vision and strategySearch for profitable new business modelsBecome a market expertEffectively manage roadmapsEnsure a successful product launchUnderstand value and price profitablyBuild and manage high-performance teamsAnd much more.

. This book is a convenient reference guide that you can use throughout your workday. Mastering product management: a step-By-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It's meant for product managers of all levels and for anyone wishing to understand what it takes to define, launch, develop, and market new products successfully.

Mastering Product Management: A Step-by-Step Guide #ad - . It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages.


Product Management For Dummies

For Dummies #ad - If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field.

Create a winning strategy for your product gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Product Management For Dummies #ad - In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. It offers plain-english explanations of the product life cycle, product roadmaps, market research, the people skills it takes to effectively influence and negotiate, market and pricing strategy, competitive analysis, and so much more.

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations.


Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

O'Reilly Media #ad - In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update.

Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty #ad - With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, designer, scrum master, business analyst, development manager, entrepreneur, or business owner, project manager, program manager, lead developer, this book will show you how to:Articulate an inspiring vision and goals for your productPrioritize ruthlessly and scientificallyProtect against pursuing seemingly good ideas without evaluation and prioritizationEnsure alignment with stakeholdersInspire loyalty and over­-delivery from your teamGet your sales team working with you instead of against youBring a user­ and buyer-­centric approach to planning and decision-makingAnticipate opportunities and stay ahead of the gamePublish a comprehensive roadmap without over­committing.


Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

O'Reilly Media #ad - The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, execution--that can build a successful product management practice across industries, research, author Matt LeMay focuses on the CORE connective skills--communication, teams, organizations, organization, and toolsets.

For current and aspiring product managers, this book explores:real-world tactics for facilitating collaboration and communicationHow to talk to users and work with executivesThe importance of setting clear and actionable goalsUsing roadmaps to connect and align your teamA values-first approach to implementing Agile practicesStories that convey realities of product management in the fieldCommon behavioral traps that turn good product managers bad.

Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century #ad - And yet the day-to-day work of product management remains largely misunderstood. Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. In theory, product management is about building products that people love.


Swipe to Unlock: The Primer on Technology and Business Strategy

#ad - Authored by 3 product managers at google, and Microsoft, Facebook,  Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, marketing, design, consulting or business strategy roles in the tech industry.

Swipe to unlock was updated in 2019 to include over 40 pages of new content to cover the latest developments in the world of tech. We highly recommend buying our book directly from Amazon rather than a third-party seller as it's the only way to ensure you get the latest version. This #1 amazon business bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal, Forbes,  and Business Insider.

Swipe to unlock was touted as "our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling. How does spotify determine what songs to recommend to you?how did kaios become the third largest mobile operating system in just two years since launching?Why does Amazon offer free shipping with Prime if it loses them money?How did a single typo take down 20% of the internet?Why did Microsoft acquire LinkedIn?By answering real-world questions like this,  Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse.

Swipe to Unlock: The Primer on Technology and Business Strategy #ad - Topics covered: software development, samsung, apple, netflix, cloud computing, technology policy, facebook, wechat, bytedance, uber, m-pesa, target, hardware & robots, emerging markets, alibaba, Paytm, Grab, Future Trends, GoJek, Big Data, Tesla, Quora, Toyota, Tinder, Salesforce, Hacking & Security, Washington Post, Robinhood, Airbnb, Microsoft, Adobe, Spotify, Amazon, Economics, The Internet, and much more!Featured Companies: Google, KaiOS, Yelp, Business Models & Strategies, Twitter, and many more!Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen.


The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

McGraw-Hill Education #ad - Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today’s business world, how technology evolves, product managers must understand how their customer’s preferences change, and how anticipate what competitors might do.

For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy.

The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager #ad - With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager. The product manager’s survival guide, second edition features brand new material, including: •a product management acumen assessment•Action planning ideas at the end of each chapter •Techniques to earn empowerment•Tools to develop product strategies and roadmaps•Methods to deploy and release products•Metrics to assess product performance Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.

Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete.


The Product Manager's Desk Reference 2E

McGraw-Hill Education #ad - The product manager's desk reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products. When actively utilized, the desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes.

His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community. Dan o'day, senior director, thomson reuters "From now on, Product Management, this book will stand as an important reference point for all product management teams.

The Product Manager's Desk Reference 2E #ad - Mark elliott, product management, vice president, smiths detection "The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. Praise for the product manager's desk Reference: "There are some books that are destined to become classics in their field.

Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management.

Amanda noz, alcatel-lucent "steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, Head of Positioning and Messaging, and has provided a path along with tools to improve your skills within the product management profession.

Brian weber, manager of product management, Thomson Reuters "Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever.


Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

O'Reilly Media #ad - If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, and ways to attain those characteristicsbest approaches for guiding your product team through the startup, partners, agencies, Product Leadership helps you explore:Themes and patterns of successful teams and their leaders, emerging, and enterprise stages of a company’s evolutionStrategies and tactics for working with customers, and external stakeholders .

Why do some product leaders succeed while others don’t?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors richard banfield, styles, insights, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, Martin Eriksson, and techniques of successful product managers.

Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams #ad - Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage.


The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Wiley #ad - The lean startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. However, many companies have yet to successfully adopt Lean thinking. The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love.

Whether you work at a startup or a large, established company, we all know that building great products is hard. It walks you through how to: determine your target customers identify underserved customer needs create a winning product strategy Decide on your Minimum Viable Product MVP Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, analytics, UX design, coding, and marketing across a variety of products.

Entrepreneurs, marketers, executives, designers, developers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, product managers, hands-on resource. This book describes the lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit.

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback #ad - Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you.

As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products.


Cracking the PM Interview: How to Land a Product Manager Job in Technology

CareerCup #ad - Cracking the pm interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Pmswhat interviewers look foruseful frameworksproduct metricsinterview Questions Coding QuestionsWho Needs To CodeWhat You Need To KnowHow You Are EvaluatedHow To ApproachDeveloping an AlgorithmAdditional Questions & Solutions AppendixTop 1% PMs vs.

Director, principal group program manager, vp at googleq & a: johanna wright, international product lead, product management at YahooQ & A: Thomas Arend, AirbnbQ & A: Lisa Kostova Ogata, DocuSignQ & A: Brandon Bray, Senior Director of Product Management, MicrosoftQ & A: Ashley Carroll, VP of Product at Bright.

Com behind the interview scenesgooglemicrosoftfacebookappleamazonyahootwitter dropbox resumesthe 15 second rulethe rulesattributes of a good pm resumewhat to include real resumes: before & aftercover letterselements of a good pm cover letterthe cover letter templatea great cover letter company ResearchThe ProductThe StrategyThe CultureThe RoleThe Questions Define Yourself"Tell Me About Yourself" The Pitch"Why do you want to work here?""Why should we hire you?""Why are you leaving your current job?""What do you like to do in your spare time?""Where do you see yourself in five years?""What are your strengths and weaknesses?"Sample Strengths and Weaknesses Behavioral QuestionsWhy These Questions Are AskedPreparationFollow-Up QuestionsTypes of Behavioral Questions Estimation QuestionsApproachNumbers Cheat SheetTips and TricksExample InterviewSample Questions Product QuestionsAbout the Product QuestionType 1: Designing a ProductType 2: Improving a ProductType 3: Favorite ProductPreparationTips and TricksSample Questions Case QuestionsThe Case Question: Consultants vs.

Top 10% pmsbe a great product leaderthe Inputs to a Great Product RoadmapHow to Hire a Product Manager. How many pizzas are delivered in manhattan? how do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.

Cracking the PM Interview: How to Land a Product Manager Job in Technology #ad - Learn how the ambiguously-named "pm" product manager / program manager role varies across companies, technical questions, case questions, what experience you need, how to master the PM interview questions estimation questions, and finally, what a great PM resume and cover letter look like, behavioral questions, how to make your existing experience translate, product questions, and the super important "pitch".

Contents:the product manager rolewhat is a pm?functions of a pmtop myths about product managementproject managers and program managerscompanieshow the pM Role VariesGoogleMicrosoftAppleFacebookAmazonYahooTwitterStartups Getting the Right ExperienceNew GradsMaking the Most of Career FairsDo you need an MBA?Why Technical Experience MattersTransitioning from Engineer to Product ManagerTransitioning from Designer to Product ManagerTransitioning from Other RolesWhat Makes a Good Side Project? Career AdvancementTips and Tricks for Career AdvancementQ & A: Fernando Delgado, Sr.


Escaping the Build Trap: How Effective Product Management Creates Real Value

O'Reilly Media #ad - To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap, " cranking out features to meet their schedule rather than the customer’s needs.

Escaping the Build Trap: How Effective Product Management Creates Real Value #ad - In this book, melissa perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores:why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a company’s vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs.

By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer.